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instead of MuruGAN?), Indian cinema has slowly but snugly covered
itself in this one description - Kitsch, and seems fairly proud of it.
It is as derogatory as Mumbai cinema calling itself Bollywood and
feeling proud of its failure to rise above third rate glitz, spiced
with fizz, sizzle and a burst of shitz. But it is uniquely Indian.
Post independence India (the only India, really) has found its final
sense of belonging! In Kitsch. Our biggest expressions in the world
of art are still very Kitsch.
We're proud of it because we can afford to be lazy under this umbrella
called Kitsch. It is a warm, fuzzy feeling, when a billion of us can
agree to stay mediocre! Well, shitz, we can even go lower! Thank God
the true artists of this country can still stay out of this mess.
They're not in the news, for the news is also mostly ten pages of page
three, and they're not on TV because TV journalism in India is still
very much about decibels and cheap tricks. No wonder there are so
many shrill women thriving in this media culture and not finding
anything of substance to bring to us.
When Kitsch comes about through a work of art skidding on incongruency
and stumbling over paradoxes, finally landing on the inexplicable that
nobody noticed until that moment, it can be very fun, rewarding and a
nice little dose of low brow. It might even start a new subculture if
the subtleties are handled well, and the perspective is fresh. Then
it has the potential to be substantial, even hope to become art at
some level.
With a starting point marinated in the kind of disconnect Mumbai
cinema is famous for, it can take the best aim at creating Kitsch.
German or not, the word has been adopted by India to define itself.
It's a mess. Whether it is cinema, or signboards, or seats in a bus,
elegance please excuse thyself! This is India.
The stench of urine that hits us as soon as our train enters Chennai
Central, the number of times our cinema viewing experience is marred
by idiots letting their cellphones ring in theatres, the confusing
signs that lead to defunct facilities, the phones that don't work, and
people giving advice when not asked - each of this is our celebration
of Kitsch. Why do we take this attack on our senses so quietly?
Because we have been muted by the enormity of Kitsch around us!
A billion people subscribing to nothing but shit will ensure nothing
but shit gets delivered to us, even if a few of us want to be spared
the landslide. People cannot be inflicted with good taste. But if
there is any way the few of us who want to buy insulation from the
"cattle class", we would gladly do so.
Shashi Tharoor, Minister of State for External Affairs got into a bit
of trouble for saying he would travel "cattle class to show solidarity
with our holy cows". The humour in it actually highlights the
experience of being in India. We are a bloody herd. To have a human
experience, in dignity and quiet, it takes some doing in public spaces
in India.
The paradoxes that Paul Merton might find fascinating about India, and
the inspiration that Baz Luhrman might have got from "Bollywood" for
his film Moulin Rouge are nothing but slices others can tolerate from
us. Our Kitschy behaviour is hardly bearable beyond the early points.
It is beginning to wear real thin. It isn't what we should be
subjecting ourselves to, and it certainly isn't something to be proud
of.
Let's stop the parade that "This is India". The middle class is right
now turning snooty with new found wealth, the power to buy, and
doesn't care. The upper class has long since bought the insulation
they need. The lower class in India is striving hard to come up to
the middle class. but they still don't have the means to rise above
their squalor. When they reach the middle class, they won't care
either. Because they are OUR people!
It may be too much for any of us to question another Indian's "right"
to contribute to the filth in the neighbourhood, to drive like a
lunatic, to spread rumours, to disrespect the law, and to be loud and
despicable in every way. Not all of us have the energy to stand up
against all the ills that we are putting up with. If that were the
case, we wouldn't be such a Kitsch society. But we definitely must
get this notion out of our heads that we cannot really change. We are
cattle, (no doubt about that Shashi Tharoor), but we certainly can
express our disapproval and we can certainly behave better. Maybe in
the sheer numbers we have contributed to the Kitsch, we can begin to
dismantle some of it. Kschitz!
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